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Dewi John


Digital B2B Marketing Strategy In Dubai 



Business-to-business or B2B marketing is one of the most important types of marketing. In B2B marketing a business or a manufacturer of goods and services sells its products and services to a wholesaler or the other busienss. For example when a business company hires a digital marketing agency to promote its products and services then it is a b2b marketing because the Digital Marketing Agency Dubai is offering its services to another company. 



Now if a manufacturer wants to sell its products and services then it may need to find another company or a wholesaler. For this purpose, the manufacturer is required to run a marketing campaign so that it can attract the right buyers for its products. But to run a marketing campaign a business requires some techniques to create a marketing strategy that defines its goals. Some business takes help form marketing agencies so when a business hires a social media agency to market its products and services to find the right buyers then the marketing agency takes cares of everything. But some businesses also choose to do the marketing by themselves. They just hire professionals marketers as their employees, who do the whole work.


If you are among those people who choose to market their products and services by themselves and do not take help from a Google Ads management agency then this article can help you in creating a functional b2b marketing strategy.

  1. Know your position

In order for you to set goals and create a marketing campaign, you should know that where do you stand in the market. This means that you should have complete knowledge of your competitors and your own value.

  1. Explain your buyer personas

What kind of businesses or wholesalers should be buying from you? If you are a leather manufacturer then you should only be targeting those businesses that make leather products. So you will only be targeting those people. This will help you in reaching the desired buyers cost-effectively.

  1. Implement strategy

Implement strategy using different marketing channels. You can use different marketing channels like Email Marketing, Google Ads Management, Content Marketing, Social Media Management, and Video Marketing to promote your business products. 

  1. Analyze the strategy

You should also analyze the success rate of your strategy and modify those areas which are not generating better results. By continuously modifying you can reach the level of perfection and can find the right buyer for your goods.